GRAPHIC DESIGN WORK
- Lead creative development and production of multi-channel brand campaigns for high-profile partners including COC, CPC, NHL, NBA, and Disney, delivering high-performance storytelling to global audiences.
- Direct creative operations for Brand Content team, managing producers and multiple concurrent projects through full production lifecycle—from intake to delivery—ensuring on-time, on-budget execution that meets quality standards.
- Manage external vendor relationships and crew, including editors, DPs, colourists, and audio engineers, overseeing selection, contracts, and quality control.
- Coordinate post-production workflows and act as lead liaison for editorial, colour correction, and audio mixing, maintaining technical and creative standards.
- Oversee asset management and file transfers via Frame.io and established post-production pipelines.
- Integrate AI tools to streamline creative workflows, enhancing collaboration, speed, and innovation.
PRESENT
- Controlled project budgets and schedules across multiple concurrent deliverables.
- Collaborated with cross-functional teams (Marketing, Product) and external production partners to execute content at scale.
- Established asset management protocols and approval workflows to ensure brand consistency.
DEC 2022
- Promoted to lead Studio design operations, managing project managers, designers, and copywriters to deliver multi-channel campaigns.
- Implemented creative operations best practices that increased team efficiency and cross-functional collaboration.
- Directed creative quality assurance and coached teams on brand consistency and strategic storytelling.
OCT 2021
- Managed end-to-end delivery of 20+ monthly projects across digital, print, OOH, social, and executive presentations.
- Served as primary liaison between creative team and Marketing leads, streamlining workflows and enhancing collaboration.
- Built comprehensive workback schedules and enforced approval processes to ensure on-time, on-brand delivery.
- Provided strategic creative feedback to designers and copywriters, maintaining alignment with business objectives.
SEPT 2019
- Designed print and digital marketing materials meeting strict brand guidelines and compliance standards across multiple business lines.
- Maintained comprehensive asset libraries and developed brand templates for consistent team usage.
- Consulted on advisor website design, providing creative direction, imagery curation, and technical implementation support.
- Supported various marketing initiatives with on-brand collateral and digital asset creation.
NOV 2017
- Designed branding, editorial, web, and UX projects for diverse client portfolios.
- Managed complete project lifecycle from concept through delivery.
- Coordinated client presentations and vendor relationships.
FEB 2016
- Editorial workflow management
- Asset management and file transfer protocols
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Technical delivery specifications (broadcast/digital)
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Vendor coordination (editors, colourists, audio engineers)
- Budget management for post-prod services
- Post-Production Tools: Frame.io, Adobe Premiere Pro
- Production: Strategic storytelling, brand consistency, and copywriting, with end-to-end video production and post-production coordination.
- Creative operations management and cross-functional collaboration.
- Budget management, scheduling, vendor relationship oversight, and stakeholder management.
- Multi-platform content strategy and platform-specific optimization
- Creative Tools: Adobe Creative Cloud (Photoshop, InDesign, and Illustrator), Figma
- Project Management: Asana, Jira
- AI integration for creative workflows